Since 2015, Joe Balog has penned arguably the most popular column ever on professional bass fishing, Balog’s Bass War, appearing 50 times annually on BassFan.com. Visited by hundreds of thousands of readers, this piece combines hardcore fishing knowledge with an educated flare on numerous topics surrounding the fishing community, from environmental issues to inside tournament strategy. Industry interviews are mainstay, and numerous narrative pieces have become smash hits.

But Joe’s writing experience isn’t contained by his opinionated column. An outdoor industry expert, Balog has served as a lead PR writer for tackle companies, featured columnist for Major League Fishing, Fishing Editor for Realtree.com, Outdoor columnist for the West Volusia Beacon, contributor to In-Fisherman, and freelance and syndicated author for leading manufacturers including Mercury Marine. In fact, many consider Balog’s writing to be the strong suit of his publicity talent, despite it always serving as a “pesky hobby.”

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